Recently LCPC adopted a new logo for our church.  Our prior logo was a sketch rendering of our church building.  There was nothing wrong with the logo, it served as a good  landmark when asked which church in Lakeside. The issue was,  what did our logo represent?  Did it  convey our Christian beliefs?  As a member of our congregation commented, “the logo represented a building, it did not  represent our relationship with Jesus Christ.” 
This led me to wonder why it is important to have a logo that tells the world about you.  In my research, I looked up the Greek meaning of logos, it means the “word, a divine universal reasoning.”  From a Christian perspective, we look towards John 1:1-3, “In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God; All things came into being through Him, and apart from Him nothing came into being that as come into being” and, John 1-14 “And the Word became flesh and dwelt amoung us, and we say His glory, glory as the only begotten from the Father, full of grace and truth.”  And lastly, Jesus,himself said, “I am the Alpha and the Omega, the first and the last, the beginning and the end”  Revelation 22:13.  So a logo should convey the Word, truth, and  transcends all time. 
LCPC are followers of Christ, and our new  logo represents who we believe in, trust,  and with whom we have a relationship.